19% More Activation For PLG
Intro
The product was struggling with larger amount of people signing up but not using the product. Through user research we found that nobody knew what to do on the product, whereas eveyone assumed that it is obvious. We deployed a guided journey for users to know what they can do to get started and see the value of the product right away. This led to 19% more new customers going through the guided journey.
Deliverables:
User Research
UX Strategy
Behavioral Analytics Synthesis
Stakeholder Management
Product Design
"Anendra was an absolute impact creator for the product at that stage. We were able to build faster, seek new ideas and build our design process foundation."
Parin Sanghvi
CEO, Reelo
