17% Cross-Sell Increase for Global Brand

Intro

FIVE Hotels & Resorts had a critical bottleneck: a clunky, third-party booking engine that was actively costing them cross-sell opportunities and diluting their high-energy brand. To fix this, we built a custom, lightning-fast native booking system with built-in upsell logic. By connecting what used to be siloed transactions into one seamless journey; specifically highlighting their restaurants and exclusive music label right in the checkout flow, we completely removed the friction from booking. This pivot directly resulted in a 17% boost in cross-sell revenue.

Deliverables:

UX Strategy

Product Design

Stakeholder Management

Behavioral Analytics Synthesis

Website Design

Year

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2022 - 2024

Client

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FIVE Hotels & Resorts

Next work

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