Creating Experiential Luxury
Intro
The legacy digital experience suffered from generic architecture that failed to convert high-net-worth users. Moving beyond cosmetic updates, I engineered a scalable, componentized design system and an interactive customization module designed specifically to drive high-ticket conversions. This strategic overhaul directly resulted in a 13% increase in digital sales and drove a 34% uplift in physical in-store footfall.
Deliverables:
High Fidelity Execution
Stakeholder Management
User Research
"A premium platform built by a team that understands ecommerce."
Mohammad Abbasi
Director, Digital Marketing
